HUMAN MADE Inc., the company behind the lifestyle brand behind HUMAN MADE, signed an agreement with the Japan Cycling Confederation to be the official apparel provider of BMX freestyle riders representing Japan.
Originating from street culture, BMX freestyle is a sport in which each run is scored by judges based on overall impression including variety and difficulty of tricks, execution, flow, originality, and amplitude . Competitions are not simply about speed or finishing first but a place for riders to express themselves and earn praise and respect for their style.
The sportseeks to break the mold of competition clothing, which has always focused on function over style, with designs that look good and feel good, and give riders the confidence to perform their best each time. It also aims to showcase new culture through the individual expression of the rider, including the clothing. Identifying with the sport’s belief and philosophy, and as a brand also rooted in street culture and inspiring new culture, HUMAN MADE is thrilled to support BMX riders representing Japan.
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Contract entity: HUMAN MADE Inc.
Items to be supplied: HUMAN MADE originally designed racing apparel
HUMAN MADE brand apparel