HUMAN MADE Inc. will draw on its cultivated expertise in manufacturing and sales to oversee the production and distribution of FORSE CLUB, a lifestyle brand centered around classic horse racing operated by FORSE CLUB Inc.
At HUMAN MADE, we operate under the purpose “CULTIVATE CULTURE.” We aim to nurture the seeds of culture born from human inspiration and craftsmanship, growing them into Japan’s next iconic creative industry following manga, anime, and games.
In recent years, Japanese racehorses—including Forever Young—have achieved remarkable feats on the world stage, establishing horse racing as a thriving global culture. HUMAN MADE will reinterpret the history, heritage, and aesthetic sensibilities developed around horse racing from its own unique perspective, offering a fresh new style for FORSE CLUB.
< About FORSE CLUB >
Once called the "Sport of Kings and Queens," horse racing was historically a refined setting for social gatherings. Beyond being a sport of speed, it has cultivated a unique culture over its long history—from the beautiful presence of the horses and their inherited bloodlines to jockey silks, racecourse attire, and social tradition.
FORSE CLUB proposes a new relationship between fashion and horse racing by blending the classic heritage and aesthetic sensibilities of the sport with a modern mood.
FORSE CLUB Online Store:https://www.forseclub.com/en
Sales will begin at 12:00 PM JST on Saturday, September 12, 2026.
X: https://x.com/forseclub
Instagram: https://www.instagram.com/forseclub/
< About FORSE CLUB Inc. >
Company Name: FORSE CLUB Inc.
Address: 3-22-11 Nakameguro, Meguro-ku, Tokyo 153-0061, Japan
