Otsumo Co., Ltd., the company behind the lifestyle brand HUMAN MADE, changed its name to HUMAN MADE Inc., on May 5, 2024. Rei Matsunuma, who served as Representative Director and COO, now serves as Representative Director, CEO and COO. NIGO, who served as Representative Director, CEO and Creative Director, now serves as Creative Director, focusing solely on the company’s creative efforts. The positions have been effective since May 1, 2024.
Since the company was established in 2016, HUMAN MADE has grown as a brand beloved by enthusiasts around the world and is now available in 28 countries and regions (including retail stores), with HUMAN MADE ONLINE STORE purchases made by customers in 88 countries and regions.
By unifying the brand and company name, HUMAN MADE Inc. aspires to be a global company with sustainable growth and further build the HUMAN MADE brand value, while undertaking various businesses based on the company’s mission.
New company name and title
Japanese: HUMAN MADE株式会社
English: HUMAN MADE Inc.
Date of change: May 5, 2024
New company website: humanmade.co.jp
MISSION: Born from creative inspiration, made with heart and humanity.
MISSION STATEMENT:
We believe that creativity is a fundamental human value.
And only when our minds move beyond calculating mere
practicality and efficiency do we land upon truly new ideas.
In this spirit, we at HUMAN MADE Inc. fuse the latest culture of the streets with a deep reverence of the past to shape our global future.
About HUMAN MADE Inc.
Based on the mission, “Born from creative inspiration, made with heart and humanity,” the company fuses the latest culture of the streets with a deep reverence of the past, to create items and experiences that give rise to new culture.
These include NIGO’s lifestyle brand HUMAN MADE, which is based on the concept of “The Future Is In The Past,” CURRY UP, a Tokyo-based shop offering curries that are made with original spices and additive free, as well as providing corporate branding support, collaborating on various projects, and producing on a global scale, including product development and spatial design.
Rei Matsunuma
Rei Matsunuma previously served as director at UNIQLO Co., Ltd., including UT Collaboration Business Division, Global PR and Japan Marketing. He led the impressive growth of the UT business.
2021 Director and COO of the Company
2022 Representative Director, President and COO of the Company, overseeing overall management and business divisions
2024 Representative Director, CEO and COO of the Company