HUMAN MADE Inc. (Head Office: 2-24-9 Kamiōsaki, Shinagawa-ku, Tokyo; President & CEO / COO: Rei Matsunuma) will release the first collection from Buffer, the new brand with Tetsu Nishiyama as its creative director, on Saturday, April 25, 2026. In addition to opening Buffer Store in Jinnan, Shibuya (Tokyo), the brand will also launch Buffer_Delta, an installation space for experiencing the Buffer worldview. The brand’s first visuals will also be released today.
Buffer – The First Collection
SS Tee Buffer Logo / SS Tee Buffy / SS Tee Buffer Kana / SS Tee Tagline
Price: 6,600 yen (incl. tax)
Colors: White, Black
Sizes: S, M, L, XL, 2XL
Release: Saturday, April 25, 2026
Stockists: Buffer Store (open from 10:00am)
Online: Buffer Official Online Store (available from 10:00am)
Buffer’s first drop features four T-shirts plus various souvenir goods. A range of illustrators and artists have been involved in the graphic design of the collection. Each creation reflects the diversity and richness of culture, while also connecting back to the brand itself. The main character, Buffy, originated from a rabbit graphic by art director Yuji Kamiyama. Merging with the world of “Alice's Adventures in Wonderland,” a story beloved by Nishiyama for many years, the rabbit functions as both a symbol of the brand and a guide.
Souvenir goods include socks, button badges, stickers, pins and air fresheners, capturing the essence of American souvenirs in the 1990s. The lineup reflects the kinds of accessible items one might casually pick up while travelling. Pricing will be based on standards from the ‘80s and ‘90s with the aim of making items affordable for high school-aged customers.
Buffer Store: Experience real culture alongside store-exclusive releases
The Buffer flagship store will be located in the Jinnan area of Shibuya, Tokyo. The store will sell Buffer products and also include permanent sections managed by Jinbocho-based used bookstore Magnif and Nakameguro-based cassette tape store Waltz. Each store will select items aligned with Buffer’s identity, capturing the sights, sounds and substance of culture in the ‘80s and ‘90s.
■ Buffer Store
Address: Jinnan House 1F, 1-13-12 Jinnan, Shibuya-ku, Tokyo
Opening: Saturday, April 25, 2026
Business hours: 11:00-19:00 on weekdays; 10:00-19:00 on weekends & holidays
Telephone: 03-6712-7905
Buffer_Delta Installation Space
Buffer_Delta is a space for the expression and experience of Buffer’s mind and creativity. The space will function as a Tokyo-based hub for communicating the Buffer worldview, hosting irregular exhibitions related to the brand and having no products for sale.
Try calling this number.
03-6899-5773
■ Buffer_DELTA
Address: 3-28-8 Jingumae, Shibuya-ku, Tokyo
Opening: Friday, April 10, 2026
About Buffer
Buffer aims to pass on the history and context of ‘80s and ‘90s US culture to the next generation, just like after-school gatherings of seniors and juniors. The brand also seeks to nurture a discerning eye for lifestyle and provide a source of creative inspiration, delivering authentic products at ‘80s and ‘90s prices to allow anyone to access the world of culture. Buffer also aims to support the creativity of the future, serving as a buffer that links generations and connects the next generation with culture.
Official Instagram：@buffer.jp
Official Online Store：https://www.buffering.jp